While You're Still "Figuring It Out" On Your Own...
Join Me For Six Months And Learn Exactly How I Went From Survival Mode to $7k+ Weddings
Your Dream Clients Are Booking Someone Right Now - Let's Make It You
Apply now
You've got the creative part down. Your photos make people cry (in a good way!). But the business side? That's where things get fuzzy.
You're probably nodding along if:
- You've been shooting weddings for over two years
- You know you should be charging more, but aren't sure how to get past $3k bookings
- You're tired of trying to figure everything out alone
- You want this to be your career (not just a side hustle)
I'm willing to bet...
you didn't pick up a camera just to spend your days worrying about pricing or chasing clients who haggle over your worth.
Apply for ascend
That rush of excitement... followed by the slow realization that passion alone doesn't pay the bills
Maybe you're...
- Drowning in $3k weddings (when others charge $8k+)
- Wondering how that photographer took a month off (while you can't skip your mini session on Saturday)
- Still editing last month's sessions (hello, 2AM redbull)
- Getting ghosted by inquiries (after spending hours on the perfect email)
Remember when you booked your first wedding?
- Your packages are priced for profit and not just survival
- Your inquiry response is already written and converts your dreamies
- Your calendar has built-in breaks (actual vacations, remember those?)
- Your bank account isn't playing the feast-or-famine game anymore
Sounds like a fantasy? It's not. It's exactly what my students are doing right now inside Ascend.
Picture This: Your Phone Lights Up With a New Inquiry email...
READY TO LOVE MY business
What if you could have wins like this?
If you're thinking 'this is exactly what I'm going through,' there's a reason. Your current chapter? It used to be mine.
My 'business strategy' was hoping enough shoots would cover rent. I lived in the cycle of $3k weddings, 60-hour weeks, and that constant voice asking 'am I charging too much? too little?'
Free shoots for exposure? Done them.
Working every free moment? Been there.
Wondering when you'll finally feel successful? Lived it.
I remember exactly how it feels to know something's not working, but not knowing how to fix it.
Katie felt stuck after 10 years in business, and after Ascend was making the most $$ she'd ever made!
Lauren ditched her other job within our time working together and started shooting more aligned weddings.
Jessica went from curious beginner to being the in-demand photographer in her area in less than a year.
watch case studies from students
Click the icons to watch the testimonials
The BEST decision I have made for my business.
Since signing up for the program I have booked weddings at higher rates than ever and can see clear growth within my business.
I seriously cannot recommend this program enough!
Lauren
Lauren currie photography
Katelyn gave me new and creative ideas that work for ME.
I needed to learn more to be able to create the art that I was envisioning. Katelyn really helped me understand and showed me other ways to accomplish my goals.
Jessica
J. Knight Photography
Refreshing my inbox obsessively. Taking any booking that came my way. Wondering why everyone else seemed to have it figured out while I was barely staying afloat.
Here's the truth I discovered: It wasn't me. And it's not you either.
What changed? I stopped trying to hustle harder and started building smarter. I learned that success in photography isn't about talent alone – it's about strategy.
Now I plan my schedule months in advance, book clients who make me pinch myself, and run a six-figure business that gives me actual freedom.
But enough about me. Let me introduce you to some photographers who've made their own transformations...
Let me paint you a picture of where I was just a few years ago:
It's not about being the best photographer in your area.
It's not about having the most Instagram followers.
It's not even about working harder than everyone else.
It's about building a business that just works.
The problem? No one taught us the business part. We learned f-stops and golden hour, but nobody mentioned profit margins or client psychology or sustainable pricing.
That's where I come in.
Because the difference between photographers who "make it" and those who burn out isn't talent. It's strategy. And I've got a proven roadmap to help you build a business that's not just surviving, but thriving.
Here's the Truth About "Making It" in wedding Photography:
I was that photographer who changed prices weekly, watched endless 2 AM tutorials, and spent more time studying other photographers' businesses than building my own.
Sound familiar?
Here's what nobody tells you: It's not about finding the "perfect" preset or pricing template. Those other photographers you're stalking? They're not successful because they discovered some secret sauce.
They learned what I now teach: how to make your photography business work for you, not against you.
And when I say it works? I mean it. Since getting my business in order, everything changed. My packages jumped to $7k+. My calendar has actual white space. I'm booking dream clients who don't blink at my prices.
You've got a folder full of half-finished business courses and a browser history full of 'how to price photography' searches?
let me guess...
Once I discovered the right way to run my business, my packages didn't just creep up – they doubled.
I’m talking a consistent $7k+ packages. $20k months in the Winter. Higher net profits. Spending a month in Puerto Rico on MY income. Photographing 15 weddings tops per year. Spending three weeks during wedding season in Scotland and Ireland. Hosting profitable workshops. Building a referral-based business that doesn't rely on socials. Taking my mom to a resort in Vermont for a week. Donating to causes I care about.
The wild part for me? I fell in love with the business side. (Plot twist of the century, right?) Now I've photographed 175+ dream weddings, built a multiple six-figure business, and shown dozens of photographers how to do the same.
But here's the real reason I'm telling you this:
I see you. Taking stunning photos but struggling to get noticed. Wondering if you'll ever make "real" money doing what you love. Trying to piece together a business plan from random Instagram tips and YouTube tutorials.
I know exactly how that feels because I was you. And I know exactly how to help you break free from that cycle.
But the best part? I can finally focus on what I love – creating stunning photos – because I'm not constantly stressed about the business side anymore. And I want the same for you.
YES, I'M READY TO BUILD A REAL BUSINESS
Quick version? I've photographed 200+ weddings, built a six-figure business, and helped dozens of photographers transform their businesses from struggling to thriving. But what really matters is that I built it all around a life I love – one with actual weekends off, time for family, and the freedom to travel.
The best part? I've turned all my trial and error (and trust me, there was plenty) into a blueprint that works. No more piecing together random advice or wondering if you're on the right track.
I've helped photographers just like you double their prices, book their ideal clients, and finally build a business that works for them, not against them. And I'm ready to show you how.
Hey friend, I'm Katelyn.
KAtelyn mallett, ceo of her dream life
That's what Ascend is about. Real guidance that evolves with you. Strategies that actually work. A community that gets it.
No more losing inquiries to photographers who charge more. No more hoping next year you can finally raise your prices. No more discounting just to book another wedding.
Just clear direction and proven steps to position yourself as the worthy photographer you are.
You've been the 'affordable option' long enough. Let's do this.
Tired of being the 'affordable' option?
Let's make you the 'worth every penny' choice.
I'm ready to apply
Where Wedding Photographers Become Business Leaders
Here's how we'll get you there:
- Weekly 60-minute group coaching calls where we tackle real challenges in real-time
- A complete resource library filled with my actual templates, pricing guides, and systems
- Real-time support through voice and message chat (because sometimes you need answers now)
- Financial planning tools I used to scale to $7k+ packages
- Email templates that convert inquiry to booking
- Content frameworks that attract dream clients
- Access to a community that gets it
aScend
Raving clients who can't help but leave you a five star review because of their amazing experience, leading to more weddings with couples just like them
Want a sneak peek of your future after Ascend? Here it is:
Healthy business boundaries that create a more balanced work/life structure, so you can block off weekends in advance instead of booking another wedding
Higher revenue from booking your biggest packages yet, because you've honed in on pricing and payment strategies that work
More qualified leads coming from diversified marketing, like blogs, referrals, SEO and vendor relationships.
Renewed creativity in your business that comes from confidence and curiosity of owning the fact that you're an artist above all else
Making decisions with a growth mindset so you learn to find opportuities you didn't see before, because you'll have a more creative outlook
I'm in!
"Katelyn has helped shape my business into everything I wanted and more."
melissa gebert photography
Ascend mastermind for wedding + elopement photographers
inner creativity 🤜 🤛 business strategies
Here's the truth about building a business that lasts:
It's not about hustling harder or booking more sessions. It's about building smart systems that work even when you're not.
Want proof? When the pandemic hit and photographers panicked, my business didn't just survive – it thrived. I hit six figures while working less than 30 hours a week.
Not because I got lucky. Not because I worked myself to burnout. But because I built a business designed to weather any storm.
The secret? It's not really a secret at all. It's about having:
✨ Systems that run without you
✨ Pricing that actually makes sense
✨ A mindset built for growth
✨ Strategies that work in any market
Ready to stop wondering if your business will make it and start knowing it will?
That's exactly what I'll show you how to build.
I'M DONE PLAYING SMALL - COUNT ME IN
modules
PR
EV
NE
XT
mindset mastery
MODULE 01
Let's uncover what drives you. We'll tackle money mindsets, overcome hurdles, and align with your core values. Together, we'll set clear, exciting goals for your business and design your ideal workday. I'll be your cheerleader and accountability partner, helping you identify and overcome obstacles. Get ready to transform your business and achieve your dreams.
01
a growth mindset is essential for achieving all your goals in your business.
pricing your photography
module 02
During this module, we will:
+ learn about money psychology
+ go over the strategies behind price increases that allow me to continually raise my prices throughout the year
+ learn how to identify when you're charging enough, and when there is a discrepency in your value
+ go over pricing guides and presenting pricing in a way that aligns with your brand
+ review your current pricing and make a growth plan
02
Pricing isn't just about changing numbers. It's about a sustainable plan, acceptance, growth, and more.
Client experience
MODULE 03
In this module, you will learn:
+ the phases of client experience
+ the workflow I use with each of my wedding clients
+ from inquiry to delivery, all the steps that make a valuable experience
+ automations that you can implement to save time
+ experiential upsells to make you more money and leave your clients feeling valued
+ what NOT to do in your client experience workflows
+ the messaging you can implement to start booking higher ticket clients
03
Your client experience largely determines your value as a photographer.
business organiZation
MODULE 04
In this module, we'll cover:
+ inquiry workflow
+ booking workflow
+ financial check-in workflow
+ tools I use in my business
+ quickbooks overview
+ honeybook automations
+ photo organization and backup
+ offboarding and review process
+ systems I use to save time
+ templates and resources
+ working with a VA
04
This is where you'll be able to step into the role of CEO of your photography business. (How exciting!)
marketing strategies
MODULE 05
In this module, you'll learn:
+ offline marketing (not relying on the algorithm!)
+ networking with vendors you want to work with
+ how to build content bank themes
+ giveaway strategies for growth
+ pitching and selling
+ how styled shoots can grow your business and network
+ my email marketing workflow
+ my blogging workflow
+ SEO and website tips
05
There are so many ways to market your business, and figuring out what works for you is important for strategies that actually sell.
editing & portfolio curation
MODULE 06
This module includes:
+ 5+ hours of editing videos from weddings and sessions
+ basic photoshop tutorial for edits
+ selecting your portfolio images
+ portfolio curation techniques
06
In this module, we’re going to refine your editing workflow and elevate your portfolio to that of a high-end wedding photographer, strategically choosing images and editing techniques that transform your business.
It’s important to me that you know when we work together, you’ll receive all of the knowledge and tools I’ve used to build my business, and I’ll treat you like a friend above all, leading with kindness and creativity that is going to empower you to make more money and create the business you’ve been dreaming of.
I want you to feel confident in your decision! If within 30 days of starting the program, you feel this it is not a good fit, you may be eligible to receive a credit towards 1:1 coaching. Proof of completing any assignments and attending calls etc. is required and any refunds are at Katelyn's discretion.
My guarantee to you.
Join Ascend and get instant access to over $600 worth of tools I use to book $7k weddings. Transform your business from day one.
- The High-Ticket Client Experience Map
- Wedding + Elopement Inquiry Response Templates
- Bloging Workflow Guide
- Values-Based Messaging Masterclass
✨ Done-For-You Content Pack ($94 value)
- Instagram captions that attract dream clients
- Newsletter templates that keep your mailing list served
The 'Hit The Ground Running' Bonus Suite
YES! I have a few extended payment plan options, just check when applying! Ascend costs the equivalent to one wedding, or a handful of sessions, or even a couple big product sales, and I'll show you how you can make that return on your investment.
I don't know if I can afford it right now, is there a payment plan?
Do you want to look back next year and still be in the same place you're in now, wondering where your next lead will come from or how you can create a more successful business? You'll be missing out on the roadmap to achieving that success NOW.
WHAT IF I DON’T SIGN UP? WILL I BE MISSING OUT?
Along with voice and messaging coaching where we can talk back and forth on real-time topics, we will have a monthly Q&A, workshop style phone call with our group. You are welcome to ask anything during these times!
How much access do I have to you in the coaching?
Mindset, workflows and systems, branding and client experience, marketing, pricing, and editing! All modules are ones I know will provide you a great framework for your business to make money with.
What topics do we cover in the six months?
If you're just beginning, I'm SO excited for you! This mastermind is for you if you know your camera basics, have an established business, and a general knowledge of photography. If you're just beginning, The Photographer's Guild may be a better fit.
I am just starting my career, is this for me?
If you've never tried coaching before, let me tell you it's life-changing. After I (finally) invested in business coaching, I made $47000 more in profit than I ever had in business. So yeah, it works!
