master your mindset, expand your perspective, and build a fulfilling business you're proud of
💰 Boosting your income with my proven, sustainable strategies
🎯 Booking dream clients who can't wait to work with you (and pay premium prices!)
⏰ Reclaiming your time and living the fulfilling life you've always envisioned
Don't just take photos – build an expansive and fulfilling business. You deserve this.
You're seeking:
- Clarity and direction
- Strategies to attract ideal clients
- Confidence in business management
- A path to sustainable success
You've got the skills and experience, but taking your business to the next level feels just out of reach. You're passionate about your craft and clients, but your income doesn't reflect your talent.
Ready to grow, but not alone?
You're in the right place.
Join us to create the thriving, wholehearted business you deserve – one that truly serves your life and your goals.
THIS IS FOR ME
let me take a lucky guess...
Unlock Your Artistic Potential: Blend Passion with Entrepreneurship to to Redefine Success on Your Own Terms
But tell me, does this sound familiar?"
❌ You are feeling like it's impossible to get caught up
❌ You are not planning for the future of your business, let alone next month
❌ You are wondering if there's some business success secret that you're missing
❌ You are avoiding your bank account and don't understand your finances
❌ You are feeling guilty for the time away from your personal life that work consumes
❌ You are doing everything yourself without any assistance (been there)
From passion project to full-fledged business – you've done it!
I'm READY TO MAKE IT REAL
What if you have this instead?
What if you could have wins like this?
How do I know that this is what you want? I’m not actually a mind reader, i’ve just felt it too.
I know what it’s like to think what you’re doing just isn’t working, and knowing that there must be an easier way.
I’ve done the free exposure shoots, I’ve fumbled with pricing, (am I charging too little, too much?) and I know exactly how it feels to struggle with thinking I need to spend every free moment working in my business.
I’ve stood where you are, wondering where in the world that elusive feeling of success is, and when I will finally feel it.
You’ve been feeling no growth for far too long, and it’s time for something better. What if you had planned weekends off months ahead of time because you were sure of your income? Just imagine knowing you have a solid, reliable business year after year. Imagine the freedom that would provide you.
Well I’ve unlocked that limitless freedom in running my photography business, and I want you to find it too.
For just a minute, think about this: What if you didn't have to take on every session that came your way?
All you really want to do is learn how to actually run a business that feels successful.
The BEST decision I have made for my business.
Since signing up for the program I have booked weddings at higher rates than ever and can see clear growth within my business.
I seriously cannot recommend this program enough!
Lauren
Lauren currie photography
Katelyn gave me new and creative ideas that work for ME.
I needed to learn more to be able to create the art that I was envisioning. Katelyn really helped me understand and showed me other ways to accomplish my goals.
Jessica
J. Knight Photography
I once felt trapped in a cycle of burnout and uncertainty, chasing every lead and doubting if I'd ever find stability in this industry.
It seemed like success was reserved for a chosen few.
But I discovered that change was possible. Through refined strategies and mindset shifts, I transformed my business. Now, I attract ideal clients, plan ahead with confidence, and run a thriving, sustainable photography business that I love.
It all felt wildly intimidating but wholly necessary. And if I’m honest, knowing that I could just book a few shoots to make ends meet always made sense in my mind. But thinking about workflows, SEO, and *shudder* profit margins? Oof, that felt tough.
So I spent countless hours taking online courses, studying all of the business books, and bugging all of my successful photography besties just to get a sense of what worked and what didn’t.
i too used to avoid my finances like the plague.
you might be surprised to know...
Luckily for me *and you* I’ve since gotten really into systems and mindset in business, like reallyyyyy nerdy with it.
I’m talking a consistent $7k+ packages. $20k months in the Winter. Higher net profits. Spending a month in Puerto Rico on MY income. Only having 10 weddings per year. Spending three weeks during wedding season in Scotland and Ireland. Hosting profitable workshops. Taking my mom to a resort in Vermont for a week. Donating to causes I care about.
ALL OF THIS TO SAY—I’ve been there. Struggling to put the pieces together. No clue where to start. Frustrated because even though my photography was beautiful, no one knew about me because my business strategies sucked. I don’t want that for you. And your bank account doesn’t either.
And the best part? Ever since getting my business-side together, my wedding photography has taken off.
I'm your photography development coach, mentorship leader, and creative guide. I have built a successful six-figure career in wedding photography, working with over 200 happy couples for their weddings days, and coaching dozens of photographers on running fulfilling and profitable businesses.
My business structure allows me to travel the world, spend time with my family, and spend more time living life and less time working.
I want to invite you into my realm so that you can learn to create your own thriving business, too!
Hey friend, I'm Katelyn.
KAtelyn mallett, ceo of her dream life
You deserve a coach who champions your success, tailoring guidance to your unique needs and helping you reach your full potential. This isn't a one-size-fits-all approach; it's organic growth designed specifically for you.
Investing in mentorship is a leap, but it's the key to unlocking your business's next level. Unlike rigid programs, this journey adapts to your evolving needs, ensuring you always receive relevant, actionable guidance.
You've deserved this opportunity for a long time. It's time to seize it.
sign me up
Wedding photographers: Trade trial-and-error for expert guidance.
introducing
My six month group coaching program teaches you how to build a solid and strategic foundation in your wedding business, so that you can create more revenue and attract dream clients.
Here's what's inside:
aScend
Raving clients who can't help but leave you a five star review because of their amazing experience, leading to more weddings with couples just like them
Want a sneak peek of your future after Ascend? Here it is:
Healthy business boundaries that create a more balanced work/life structure, so you can block off weekends in advance instead of booking another wedding
Higher revenue from booking your biggest packages yet, because you've honed in on pricing and payment strategies that work
More qualified leads coming from diversified marketing, like blogs, referrals, SEO and vendor relationships.
Renewed creativity in your business that comes from confidence and curiosity of owning the fact that you're an artist above all else
Making decisions with a growth mindset so you learn to find opportuities you didn't see before, because you'll have a more creative outlook
SAY LESS, I'M IN
"Katelyn has helped shape my business into everything I wanted and more."
melissa gebert photography
ascend group coaching for Photographers
inner creativity 🤜 🤛 business strategies
Here's the thing: future-proofing your business isn't just a fancy term - it's a game-changer. It's how I managed to hit six figures during a global pandemic. It's why I can work less than 30 hours a week and still sleep soundly at night.
The secret? It's all about the right systems and mindset. These aren't just nice-to-haves; they're the backbone of my success.
Want to know how to build a business that thrives, no matter what curveballs life throws your way? Let's chat. Together, we can turn those question marks into exclamation points.
modules
PR
EV
NE
XT
mindset mastery
MODULE 01
Let's uncover what drives you. We'll tackle money mindsets, overcome hurdles, and align with your core values. Together, we'll set clear, exciting goals for your business and design your ideal workday. I'll be your cheerleader and accountability partner, helping you identify and overcome obstacles. Get ready to transform your business and achieve your dreams.
01
a growth mindset is essential for achieving all your goals in your business.
pricing your photography
module 02
During this module, we will:
+ learn about money psychology
+ go over the strategies behind price increases that allow me to continually raise my prices throughout the year
+ learn how to identify when you're charging enough, and when there is a discrepency in your value
+ go over pricing guides and presenting pricing in a way that aligns with your brand
+ review your current pricing and make a growth plan
02
Pricing isn't just about changing numbers. It's about a sustainable plan, acceptance, growth, and more.
Client experience
MODULE 03
In this module, you will learn:
+ the phases of client experience
+ the workflow I use with each of my wedding clients
+ from inquiry to delivery, all the steps that make a valuable experience
+ automations that you can implement to save time
+ experiential upsells to make you more money and leave your clients feeling valued
+ what NOT to do in your client experience workflows
+ the messaging you can implement to start booking higher ticket clients
03
Your client experience largely determines your value as a photographer.
business organiZation
MODULE 04
In this module, we'll cover:
+ inquiry workflow
+ booking workflow
+ financial check-in workflow
+ tools I use in my business
+ quickbooks overview
+ honeybook automations
+ photo organization and backup
+ offboarding and review process
+ systems I use to save time
+ templates and resources
+ working with a VA
04
This is where you'll be able to step into the role of CEO of your photography business. (How exciting!)
marketing strategies
MODULE 05
In this module, you'll learn:
+ offline marketing (not relying on the algorithm!)
+ networking with vendors you want to work with
+ how to build content bank themes
+ giveaway strategies for growth
+ pitching and selling
+ how styled shoots can grow your business and network
+ my email marketing workflow
+ my blogging workflow
+ SEO and website tips
05
There are so many ways to market your business, and figuring out what works for you is important for strategies that actually sell.
editing & portfolio curation
MODULE 06
This module includes:
+ 5+ hours of editing videos from weddings and sessions
+ basic photoshop tutorial for edits
+ selecting your portfolio images
+ portfolio curation techniques
06
In this module, we’re going to refine your editing workflow and elevate your portfolio to that of a high-end wedding photographer, strategically choosing images and editing techniques that transform your business.
It’s important to me that you know when we work together, you’ll receive all of the knowledge and tools I’ve used to build my business, and I’ll treat you like a friend above all, leading with kindness and creativity that is going to empower you to make more money and create the business you’ve been dreaming of.
I want you to feel confident in your decision! If within 30 days of starting the program, you feel this it is not a good fit, you may be eligible to receive a credit towards 1:1 coaching. Proof of completing any assignments and attending calls etc. is required and any refunds are at Katelyn's discretion.
My guarantee to you.
Katie felt stuck after 10 years in business, and after Ascend was making the most $$ she'd ever made!
Lauren ditched her other job within our time working together and started shooting more aligned weddings.
Jessica went from curious beginner to being the in-demand photographer in her area in less than a year.
watch case studies from students
Click the icons to watch the testimonials
(let’s be honest—you deserve the best for your business)
✨ The Busy Photographer's Guide To Blog Workflows ($47 value)
✨ Attracting & Converting Wedding Inquiries Guide & Templates ($97 Value)
✨ The Client Experience Map for Wedding Photographers ($147 Value)
✨ The Values-Based Messaging Masterclass ($247 Value)
All available inside your portal the moment you sign up for Ascend
because Who doesn't love bonuses?
YES! I have a few extended payment plan options, just check when applying! Ascend costs the equivalent to one wedding, or a handful of sessions, or even a couple big product sales, and I'll show you how you can make that return on your investment.
I don't know if I can afford it right now, is there a payment plan?
Do you want to look back next year and still be in the same place you're in now, wondering where your next lead will come from or how you can create a more successful business? You'll be missing out on the roadmap to achieving that success NOW.
WHAT IF I DON’T SIGN UP? WILL I BE MISSING OUT?
Along with voice and messaging coaching where we can talk back and forth on real-time topics, we will have a monthly Q&A, workshop style phone call with our group. You are welcome to ask anything during these times!
How much access do I have to you in the coaching?
Mindset, workflows and systems, branding and client experience, marketing, pricing, and editing! All modules are ones I know will give you a great framework for your business.
What topics do we cover in the six months?
If you're just beginning, I'm SO excited for you! Yes, this coaching program is for you if you know your camera basics, have an established business, and a general knowledge of photography.
I am just starting my career, is this for me?
If you've never tried coaching before, let me tell you it's life-changing. After I (finally) invested in business coaching, I made $47000 more in profit than I ever had in business. So yeah, it works!
