I used to think success meant giving up every summer weekend, saying yes to every inquiry, and working late into the night to hit those shiny six-figure years. And I got there—my calendar was full, my inbox was busy, and on paper it looked perfect. But behind the scenes? I was drained, uninspired, and slowly losing the joy that got me into photography in the first place.
So I made the scary shift: I raised my rates, started saying no, and built space into my life again. Now I photograph a handful of weddings each year, only the ones that light me up, and I help other photographers do the same: run a profitable, sustainable business that gives you your life back.
✨ You can raise your rates without second-guessing every number.
✨ You can work less and still make more.
✨ Your creativity is worth protecting from burnout.
✨ Your calendar can feel as good as your bank account.
🚫 That you have to be available to everyone, all the time.
🚫 That your worth is tied to how busy you are.
🚫 That lowering your prices is the fastest way to book clients.
🚫 That you need to burn yourself out to “deserve” the income you want.
You can take your summers back and still run a successful business
You can evolve beyond “wedding photographer” and still keep what you’ve built
Your creativity doesn’t have to stop at editing presets and posing
Your success can be a springboard, not a box you have to stay in
Just because your wedding packages are profitable, they’re the only thing worth offering
To burn it all down just to start something new
That the *only* path forward is more hustle and higher rates
That there’s only one “right” way to be successful