But real talk: I used to think that burnout was just part of the job. That if I wanted to make six figures as a wedding photographer, I’d have to give up every summer weekend, say yes to everything, and stay in a business model that no longer felt like mine.
But after a decade of shooting, scaling, and silently asking myself, “Is this really it?”, I realized something had to shift. I obviously didn’t want to burn it all down—I just wanted to feel excited again. To build something more creative, more spacious, and more sustainable.
Now, I’m a creative coach who still books a handful of weddings each year—on my terms. And I help other photographers do the same: evolve beyond the lens, without burning it all down.
You can take your summers back and still run a successful business
You can evolve beyond “wedding photographer” and still keep what you’ve built
Your creativity doesn’t have to stop at editing presets and posing
Your success can be a springboard, not a box you have to stay in
Just because your wedding packages are profitable, they’re the only thing worth offering
To burn it all down just to start something new
That the *only* path forward is more hustle and higher rates
That there’s only one “right” way to be successful
You can take your summers back and still run a successful business
You can evolve beyond “wedding photographer” and still keep what you’ve built
Your creativity doesn’t have to stop at editing presets and posing
Your success can be a springboard, not a box you have to stay in
Just because your wedding packages are profitable, they’re the only thing worth offering
To burn it all down just to start something new
That the *only* path forward is more hustle and higher rates
That there’s only one “right” way to be successful