You're no longer a hobbyist, but you're not quite where you want to be either. You've proven you can run a photography business and you're booking clients, making money, and staying busy. But something still feels off.
You're working hard, often every weekend, but when you actually look at your profit margins, you're barely making it worth your time. Deep down you know you're undervaluing your work and leaving serious profit on the table, but raising your prices feels terrifying. but the thought of raising your prices makes your stomach drop. You're caught between "getting by" and "actually thriving", and you're ready for something to change.
You've moved beyond weekend warrior mode and you're treating photography like the real business it is. But you're stuck somewhere between "hobby" and "thriving entrepreneur.
You're booking clients, but feast-or-famine cycles have you constantly stressed about money.
You're charging something, but deep down you know you're undervaluing your work.
You see other photographers doing amazing creative work and wonder "How do they make that profitable?"
You want to raise your prices but you're terrified everyone will say no, and ou're tired of taking any client who'll pay you because you need the income.
You know you're capable of more than just "the photographer who shows up" but don't know how to position yourself differently.
You've already proven you can run a photography business. But somewhere along the way, you started playing small.
Maybe it happened gradually: A client questioned your pricing, so you lowered it. The market felt competitive, so you began positioning yourself as the "affordable" option.
Here's what I know about you: You didn't build this business to work every weekend for mediocre pay. You didn't start this journey to be the photographer people choose because you're "cheap."
The photographers who break through to $8k+ packages? They're not more talented than you. They're not in better markets.
They've simply decided to stop competing on price and start leading on value.
For three years, I was stuck at $50-70K, positioning myself as "competitive" when really I was just scared. I had the skills for $10k weddings but charged $4k because I was afraid to own my worth.
The day I decided to stop being the affordable option and start being the obvious choice? $70K to $120K in two years—not because I became a better photographer, but because I finally started running my business like a business.
That's the authority shift waiting for you in Ascend.
When you commit to the work and implement what you learn, here's what becomes possible:
✨ Pricing Confidence: Finally charge what you're worth without the stress
✨ Selective Booking: Turn down clients that aren't aligned (because you can afford to)
✨ Authority Positioning: Become the photographer clients save up for
✨ Sustainable Growth: Build a business that supports your actual life
Real student outcomes:
- Michelle raised her packages $2k and booked a $9k wedding
- Lauren hit $96k in revenue
- Katie had her highest revenue year yet
✅ You're tired of being the "budget-friendly" option when your work deserves premium pricing
✅ You know you should charge more but you're scared clients will think you're "too expensive"
✅ You say yes to projects that drain you because turning down money feels terrifying
✅ You spend more time stalking other photographers' prices than building your own profitable business
✅ You're making decent money but working way too hard for it
✅ You have the skills for $5-7k+ weddings but you're stuck charging $3k because "that's what people will pay"
✅ You're ready to stop running a photography hobby and start running a profitable business
If you're nodding along, you're exactly who this mastermind was created for. You don't need more photography tutorials or pricing spreadsheets, you need to stop playing small and start charging what your expertise is actually worth.
I've carried 20 pounds of gear through back-to-back wedding seasons. I've wrapped 12-hour days with sore feet and full memory cards, then spent the next week editing for what worked out to be $8 an hour. I've had the "budget conversation" with couples who wanted magazine-quality photos for bargain-basement prices.
The transformation happens when you stop treating your expertise like a charity case and start charging what it actually costs to run a profitable business.
That's exactly what we do inside Ascend. No fluff, no "find your why" exercises—just the real business foundations you need to charge premium rates and actually keep the profit.
Because what's the point of being busy if you're not profitable?
Lifetime Access to the Course Hub with 12+ hours of trainings, tools, and templates
3 Group Coaching Calls per month including Hot Seat Coaching, where you can bring your questions and leave with action steps
Our private online community is the place for voice-note convos, check-ins, and ongoing accountability in Ascend
Six 1:1 Strategy Sessions for personalized support around whatever’s keeping you stuck
Guest Educator Recordings to expand your skills and spark new ideas
Monthly content prompts and captions so you can show up consistently without overthinking
Uncover the fear-based stories that keep you pricing "competitively" instead of confidently
Reframe your relationship with money so you can quote premium rates without your heart racing
Master the exact language that makes clients excited to pay your prices (not defensive about them)
Identify what's keeping you positioned as "just another photographer" instead of THE photographer
Shift from proving your worth to owning your expertise in every client interaction
Create an authority-based brand that has clients seeking you out instead of you chasing them
Discover which tasks you're doing that are keeping you stuck in busy work instead of business growth
Eliminate the systems gaps that have you working IN your business instead of ON it
Design your ideal CEO schedule that prioritizes profit-generating activities over administrative chaos
Uncover why your current marketing attracts price shoppers instead of premium clients
Transform your messaging from "pick me" energy to "I'm the obvious choice" authority
Create a marketing strategy that works while you sleep (instead of requiring constant content creation)
Identify the gaps in your client experience that are costing you referrals and repeat business
Elevate every touchpoint so clients feel like they're getting luxury service (not just luxury photos)
Build a client experience so exceptional that referrals become your primary marketing strategy
Discover which workflows are eating your time without adding value to your business
Streamline your processes so you can deliver exceptional results with half the effort
Create systems that handle the repetitive tasks so you can focus on what only you can do
During our weekly 60-minute calls, you’ll get hot-seat coaching, personalized strategies, and honest feedback from yours truly and a community of women who get your business and your brain.
The Intentional Client Experience Map (so you know exactly how to wow your clients)
My actual inquiry response email and workflow templates
The Blogging Workflow Guide (because SEO shouldn't be scary)
Values-Based Messaging Masterclass (to help you stand out in a sea of "authentic moments")
Because you've got better things to do than stare at a blank Instagram caption box.
Instagram captions that attract dream clients (no more content block!)
and
newsletter templates that keep your email list engaged and excited.
This retreat alone will recalibrate your creative vision, your professional network, and your entire approach to premium positioning (worth the entire investment if you ask me!).
The styled shoot will give you the editorial-quality images that attract high-end clients, while the vendor connections open doors to the premium wedding industry network you've been trying to access.
The portal to your confident leadership transformation is officially open. Inside, you'll get all of the support, strategy, and space you'll ever need to stop second-guessing yourself and build unshakeable confidence in your expertise. And I can't wait to see you inside!
Since signing up, I have booked weddings at my highest rates can really see the clear growth within my business. I know the tools Katelyn has provided me with will help continue growing my business long after this program.
Plan for 2-3 hours per week including our calls. But here's the thing: this work will save you countless hours of overthinking, researching, and second-guessing decisions.
Group calls are 60-90 minutes, held monthly at consistent times with replays available. 1:1 calls are 60 minutes each and can be scheduled as needed.
This isn't about finding yourself creatively—it's about trusting yourself professionally. You don't need passion, you need confidence in your expertise.
The photographers who see the biggest transformations show up consistently, implement what they learn, and are willing to step into their authority even when it feels uncomfortable. They trust the process and give themselves permission to change.
Success without confidence leaves you constantly worried it could all disappear. We'll take what's working and make it feel as solid as it looks on paper.
This focuses on building genuine business confidence, not just tactics. We work on both the practical systems AND the psychological barriers that keep you playing small.
...you could be the photographer couples save up for, turning down inquiries because your calendar is full of dream clients paying premium rates, making more money than you ever thought possible from photography.
Simply head to the link and fill out the interest form, and we’ll start a no-pressure chat to explore your goals and see if Ascend is the right next move for you. Can’t wait to hear from you! ✨