APPLY FOR ASCEND
Raise Your Rates. Book Dream Clients. Build a Business That Feels As Good As It Looks.
6-month group coaching program for wedding photographers ready to stop undercharging and blending in and start leading their business with confidence.
Stop discounting, blending in, or doubting your worth. In Ascend, you’ll move through a proven questline—from reclaiming your creative spark, to pricing with confidence, to mapping your next chapte, so you can finally run your business like the main character (and get paid accordingly).
Michelle booked five weddings at her new pricing including one at the highest she's ever booked - $9k!
By the end of four months, I had raised my packages by about $2k and booked five weddings at my new pricing (including one at the highest I've ever booked - $9k!). Katelyn helped me work through my mindset about money in a thoughtful way, cheered me on as I took the next step, and guided me through how to talk about my new pricing in my marketing.
You’re underpaid:
apologizing for your rates or discounting just to book.
LET’S BE HONEST:
You’re ready to step into Main Character Energy...raising your rates, booking aligned clients, and building a business that feels like you.
…BUT RIGHT NOW, YOU’RE STILL STUCK IN NPC MODE:
You’re over-accommodating:
saying yes to everything to keep clients happy.
You’re blending in:
your messaging sounds like everyone else’s, so dream clients scroll right past.
You’re overwhelmed:
working every weekend, editing late into the night, and still feeling behind.
You’re unsure:
stuck between “hobby energy” and “thriving entrepreneur” with no clear next step.
“After just one call, I sent out my new pricing and booked two weddings that same week. Fast forward to this year, I made over $96k and already have $74k on the books for 2026!”
“I joined Ascend feeling totally stuck. I was afraid to raise my prices, unsure of what I really wanted next, and tired of going in circles alone. Katelyn helped me rewrite my offers, shift my mindset, and make bold moves I’d been putting off for years. The community, the clarity, the momentum—this experience has changed everything for me.”
—Lauren
🌿 Result: You stop running on fumes and start running your business with clarity + energy.
The 3 Transformations You'll Experience in Ascend
From Burnt Out to Reclaimed
🌿 Result: You attract dream clients who happily pay your rates—no discounts required.
From Discounted to Worth Wild
🌿 Result: You operate like a creative CEO—with more freedom, more alignment, and more excitement for the future.
From Reactive to Vision-Driven
After a decade behind the lens, Katie’s bookings were solid, but her systems were…a mess. She has since streamlined her backend, revamped her offers, and hit her highest revenue year ever with more freedom and clarity than she thought was possible.
Everyone told her she couldn’t grow a business in a small rural town. LOL. Now she’s fully booked and proving them all wrong, with a camera she picked up right before joining Ascend.
Two different success stories, same mastermind
COINCIDENCE? I THINK NOT 😉
Katie had her highest revenue year yet
Jessica went from newbie to new go-to
It's time to charge rates that create real freedom, not just busy weekends.
You've already proven you can run a photography business. But somewhere along the way, you started playing small.
Maybe it happened gradually: A client questioned your pricing, so you lowered it. The market felt competitive, so you began positioning yourself as the "affordable" option.
Here's what I know about you: You didn't build this business to work every weekend for mediocre pay. You didn't start this journey to be the photographer people choose because you're "cheap."
The photographers who break through to $8k+ packages? They're not more talented than you. They're not in better markets.
They've simply decided to stop competing on price and start leading on value.
For three years, I was stuck at $50-70K, positioning myself as "competitive" when really I was just scared. I had the skills for $10k weddings but charged $4k because I was afraid to own my worth.
The day I decided to stop being the affordable option and start being the obvious choice? $70K to $120K in two years—not because I became a better photographer, but because I finally started running my business like a business.
That's the authority shift waiting for you in Ascend.
Enough with the "affordable photographer" positioning.
A few years ago, I was stuck in the same cycle you might be in now. Working every weekend, saying yes to every inquiry because I needed the money, and charging what I thought people would pay instead of what my business actually needed to be profitable.
I was technically "successful"—booking clients, getting referrals, even landing some magazine features. But when I actually looked at my profit margins? I was barely breaking even after expenses, taxes, and the real cost of my time.
I was running a busy photography schedule, not a profitable business.
So I stopped taking pricing advice from other photographers who were just as scared as I was, stopped positioning myself as the "affordable" option, and started running my business like it was supposed to make money (revolutionary concept, I know).
You didn't learn photography to barely break even.
Let's build a business that creates real financial freedom.
Now I coach photographers like you.
I only take on the weddings I want to shoot.
And I say yes to the creative ideas that light me up.
Think: impromptu trips to Puerto Rico and Ireland.
Launching offers from Airbnb patios.
Making pottery on a Saturday just because it sounds fun.
The results? I doubled my pricing without losing clients. Hit $120k+ with fewer weddings. Created consistent income year-round instead of feast-or-famine cycles.
So, if you're tired of working hard for mediocre pay and ready to charge what your skills are actually worth...if you want to build a business that creates real financial freedom instead of just keeping you busy, you're in the right place.
Let's turn your photography passion into a profit-generating business.
My business didn't just survive the shift from playing small to charging premium rates. It exploded beyond what I thought was possible:
Say less, sign me up
featured in:
The Premium Pricing Psychology
Uncover the fear-based stories that keep you pricing "competitively" instead of confidently
Reframe your relationship with money so you can quote premium rates without your heart racing
Master the exact language that makes clients excited to pay your prices (not defensive about them)
How to RAISE YOUR RATES Without Apology
Here's what you'll learn:
So let's break it down
go back
go forth
Authority Positioning
Identify what's keeping you positioned as "just another photographer" instead of THE photographer
Shift from proving your worth to owning your expertise in every client interaction
Create an authority-based brand that has clients seeking you out instead of you chasing them
Become the Photographer Clients Save Up For
Here's what you'll learn:
So let's break it down
go back
go forth
CEO-Level Operations
Discover which tasks you're doing that are keeping you stuck in busy work instead of business growth
Eliminate the systems gaps that have you working IN your business instead of ON it
Design your ideal CEO schedule that prioritizes profit-generating activities over administrative chaos
Run Your Business in 20 Hours/Week
Here's what you'll learn:
So let's break it down
go back
go forth
Attraction Marketing
Uncover why your current marketing attracts price shoppers instead of premium clients
Transform your messaging from "pick me" energy to "I'm the obvious choice" authority
Create a marketing strategy that works while you sleep (instead of requiring constant content creation)
How Premium Clients Find YOU
Here's what you'll learn:
So let's break it down
go back
go forth
The Above & Beyond Client Journey
Identify the gaps in your client experience that are costing you referrals and repeat business
Elevate every touchpoint so clients feel like they're getting luxury service (not just luxury photos)
Build a client experience so exceptional that referrals become your primary marketing strategy
From Inquiry to Raving Referral
Here's what you'll learn:
So let's break it down
go back
go forth
Effortless Efficiency
Discover which workflows are eating your time without adding value to your business
Streamline your processes so you can deliver exceptional results with half the effort
Create systems that handle the repetitive tasks so you can focus on what only you can do
Cut Your Admin Time in Half
Here's what you'll learn:
So let's break it down
go back
go forth
Who You Become in Ascend
When you commit to the work and implement what you learn, here's what becomes possible:
✨ Pricing Confidence: Finally charge what you're worth without the stress
✨ Selective Booking: Turn down clients that aren't aligned (because you can afford to)
✨ Authority Positioning: Become the photographer clients save up for
✨ Sustainable Growth: Build a business that supports your actual life
Real student outcomes:
- Michelle raised her packages $2k and booked a $9k wedding
- Lauren hit $96k in revenue
- Katie had her highest revenue year yet
Is this you rn? Be honest...
✅ You're tired of being the "budget-friendly" option when your work deserves premium pricing
✅ You know you should charge more but you're scared clients will think you're "too expensive"
✅ You say yes to projects that drain you because turning down money feels terrifying
✅ You spend more time stalking other photographers' prices than building your own profitable business
✅ You're making decent money but working way too hard for it
✅ You have the skills for $5-7k+ weddings but you're stuck charging $3k because "that's what people will pay"
✅ You're ready to stop running a photography hobby and start running a profitable business
If you're nodding along, you're exactly who this mastermind was created for. You don't need more photography tutorials or pricing spreadsheets, you need to stop playing small and start charging what your expertise is actually worth.
I'm READY TO APPLY
This is real talk from someone who's been exactly where you are...undercharging, overworking, and wondering why everyone else seems so confident about their prices while you're googling "what should I charge for weddings" at 2am.
I've carried 20 pounds of gear through back-to-back wedding seasons. I've wrapped 12-hour days with sore feet and full memory cards, then spent the next week editing for what worked out to be $8 an hour. I've had the "budget conversation" with couples who wanted magazine-quality photos for bargain-basement prices.
ASCEND ISn't business advice from someone who's never actually run a profitable photography business.
The transformation happens when you stop treating your expertise like a charity case and start charging what it actually costs to run a profitable business.
That's exactly what we do inside Ascend. No fluff, no "find your why" exercises—just the real business foundations you need to charge premium rates and actually keep the profit.
Because what's the point of being busy if you're not profitable?
Here's what I learned: You can have the most beautiful portfolio and the best client experience in the world, but if you don't know how to run your business like a business, you'll stay stuck in the expensive-hobby zone forever.
SAY LESS
More importantly, it's the same framework I've used to help dozens of photographers hit their highest revenue years ever while finally being selective about their clients.
With that said…If, within the first 30 days, you’ve shown up to the calls, completed the assignments, and still feel Ascend isn’t the right fit, you may be eligible for a credit toward 1:1 coaching. Any refunds are at my discretion.
More importantly, the frameworks inside Ascend are the ones I've used to help dozens of photographers hit their highest revenue years ever while finally being selective about their clients.
(But honestly, that's never happened because photographers who do the work get results.)
APPLY NOW
60-minute live calls every other week for strategy, hot-seat coaching, and breakthroughs.
✨
Ascend Sessions
WHAT'S INCLUDED | WHAT'S INCLUDED | WHAT'S INCLUDED | WHAT'S INCLUDED | WHAT'S INCLUDED | WHAT'S INCLUDED
Six tailored coaching calls with me over your 6 months to go deep on pricing, offers, and next steps.
🌟
Alignment
Calls
6 Month access to scripts, workflows, templates, planners, and guides to support your evolution.
📚
The Ascend
Resource Vault
A private hub for accountability, quick questions, and connection with other photographers walking the same path. (Mon–Tues office hours for guaranteed feedback from me.)
🌙
The Ascend Space
Learn from industry leaders on marketing, systems, mindset, and scaling.
💡
Guest Expert Trainings
Submit your work (like pricing guides, messaging drafts, or systems maps) at key moments, and I’ll send back personalized Loom/audio feedback.
📌
Milestones
(Guided Checkpoints)
Finally, a space to ask the hyper-specific, unGoogleable questions you’ve been searching for, like…
and Here's Why the Group coaching calls work:
During our bi-weekly 60-minute calls, you’ll get hot-seat coaching, personalized strategies, and honest feedback from yours truly and a community of women who get your business and your brain.
"Can someone look at this pricing email and help me make it sound even more confident?"
"What's the best way to respond when they ask if I have any 'budget options'?"
"How do I communicate my value so clearly that clients never question my prices?"
"What do I say when they ask for a discount that shows I'm worth every penny?"
"How do I position myself so premium clients seek me out instead of me chasing them?"
"Can you help me rewrite this inquiry response to sound more authoritative?"
"What's the secret to pricing conversations that feel exciting instead of scary?"
"How do I turn 'you're expensive' into 'you're exactly what we want'?"
I'm In!
Whether you’re untangling your offers, navigating a tricky client convo, or brainstorming the next version of your business, this is where your problems get solved.
“The calls were incredibly valuable. I always left that time with clear answers, inspiration, and renewed direction. Also, being able to reach out via Slack so easily was a game-changer. That kind of accessibility made all the difference!”
DID YOU THINK I’D STOP THERE? HOW’S ABOUT BONUSES WORTH OVER $2100 and a retreat SOUND?
The Complete Booking Pack ($538 value)
Months of Done-For-You Content ($470 value)
a 90- minute onboarding call to go deep into the innerworkings of your business and your mind.
From your pricing, to your mindset and systems, understanding more about your business will only improve your experience inside Ascend. I'll ask you about what your goals are, where you see your business going, and what paths you want to take to get there.
The Intentional Client Experience Map (so you know exactly how to wow your clients)
My actual inquiry response email and workflow templates
The Blogging Workflow Guide (because SEO shouldn't be scary)
Values-Based Messaging Masterclass (to help you stand out in a sea of "authentic moments")
Because you've got better things to do than stare at a blank Instagram caption box.
Instagram captions that attract dream clients (no more content block!)
and
newsletter templates that keep your email list engaged and excited.
Join now and unlock the exclusive “Jumpstart” bundle so you can take immediate action:
BONUS 1:1 biz overview
phone call ($1097 VALUE)
Included in your Ascend experience is an exclusive retreat - a luxurious, transformational in-person immersion held in midcaost Maine this spring.
This isn't your average business retreat.
It's a full-spectrum experience where your photography skills, portfolio, and business connections expand simultaneously.
Here's what awaits you:
→ High-End Editorial Styled Shoot to elevate your portfolio with the images real weddings don't always provide
→ Vendor Connection Experiences to build relationships with premium planners, florists, and venues
→ Business Masterminding Sessions to map your next strategic moves with fellow ambitious photographers
→ Remote Maine Setting with luxurious details that remind your system: This is what success gets to feel like
Led by a photographer (hi it's me!) whose work has been featured in:
Brides • Junebug Weddings • Green Wedding Shoes • Real Maine Weddings • Fortune Magazine • Offbeat Bride • 100 Layer Cake • and more!
Spring Retreat in Maine
also included at an $6,000 value
BRAND NEW
PAST EDITORIALS
You won't just network at the Ascend Retreat.
You'll create.
You'll connect.
You'll capture portfolio pieces that position you for premium bookings.
This retreat alone will recalibrate your creative vision, your professional network, and your entire approach to premium positioning (worth the entire investment if you ask me!).
The styled shoot will give you the editorial-quality images that attract high-end clients, while the vendor connections open doors to the premium wedding industry network you've been trying to access.
It's Time To Step Into Your Authority As A Business Owner ✨
You’re not here to stay stuck in the NPC era—discounting your rates, over-accommodating, and questioning every decision.
You’re here to step into Main Character Energy:
Confidently raising your prices (and booking them).
Attracting clients who see your value immediately.
Running your business with clarity, boundaries, and ease.
Building a future that excites you, not one that drains you.
Ascend gives you the roadmap, the support, and the identity shift to step fully into your authority—no more second-guessing, no more playing small.
READY TO BECOME unstoppable?
APPLY NOW
From my good friend and ascend member, Jessica
“My business simply would not be the same without this program. I seriously cannot recommend Ascend enough!!”
Since signing up, I have booked weddings at my highest rates can really see the clear growth within my business. I know the tools Katelyn has provided me with will help continue growing my business long after this program.
join ascend
12 payments of
$555
+ Most Popular
pay in full
$6,000
+ Bonus 1:1 Call with Katelyn
LET’S BUILD SELF-TRUST
You’re on the *brink* of building a wildly fulfilling business
AND I’VE GOT THE RECEIPTS TO PROVE IT 🔮
“Is the Ascend Mastermind right for me?
✔ You're tired of being the "affordable" photographer and ready to charge premium rates
✔ You want to build multiple revenue streams beyond just wedding photography
✔ You're ready to work fewer hours while making significantly more money
✔ You want to stop saying yes to every inquiry and start being selective about your clients
✔ You're willing to invest in proven strategies instead of trying to figure it out alone
✔ You want practical systems and frameworks, not just mindset pep talks
✔ You're ready to run your business like a CEO, not like you're doing friends a favor
CALL ME VALIDATED. LET’S DO THIS!
YOU TELL ME, FRIEND! WHICH SOUNDS MORE LIKE YOU?
We’re a magical combination if…
✘ You want to keep your prices low to be "accessible" to everyone
✘ You're not ready to invest time and money in building a profitable business
✘ You prefer to stay in your comfort zone instead of making bold business moves
✘ You're looking for a quick fix instead of sustainable business transformation
✘ You're not willing to turn down clients who aren't aligned with your new premium positioning
✘ You want to completely pivot away from photography instead of maximizing what you've built
We’re probably not a good fit if…
Plan for 2-3 hours per week including our calls. But here's the thing: this work will save you countless hours of overthinking, researching, and second-guessing decisions.
What if I don't have time for another program?
FAQS
Group calls are 60-90 minutes, held monthly at consistent times with replays available. 1:1 calls are 60 minutes each and can be scheduled as needed.
How much time do the calls require?
This isn't about finding yourself creatively—it's about trusting yourself professionally. You don't need passion, you need confidence in your expertise.
Will this help me find my creative passion?
The photographers who see the biggest transformations show up consistently, implement what they learn, and are willing to step into their authority even when it feels uncomfortable. They trust the process and give themselves permission to change.
What makes photographers see success?
Success without confidence leaves you constantly worried it could all disappear. We'll take what's working and make it feel as solid as it looks on paper.
I'm already feeling successful. Do I really need this?
This focuses on building genuine business confidence, not just tactics. We work on both the practical systems AND the psychological barriers that keep you playing small.
What makes this different from other business programs?
One YEAR FROM NOW...
Ready to transform your photography passion into financial freedom?
...you could be the photographer couples save up for, turning down inquiries because your calendar is full of dream clients paying premium rates, making more money than you ever thought possible from photography.
APPLY FOR ASCEND
Simply head to the link and fill out the interest form, and we’ll start a no-pressure chat to explore your goals and see if Ascend is the right next move for you. Can’t wait to hear from you! ✨
I'm thrilled you're interested in joining the Ascend mastermind! Before we dive in, I'd love to learn more about you and your photography journey.
The next few questions will help me understand where you are now and where you dream of going - this way, I can make sure Ascend is perfectly aligned with your goals and vision. Don't worry - filling out this form isn't a commitment! It's simply opening the door for us to have a meaningful conversation about your business dreams and explore if Ascend is the right next step in your journey.
Take your time with these questions (about 5 minutes), and please be as detailed as you feel comfortable being. I read every single response personally!
Ready to share your story with me? Let's begin...