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Become the photographer who knows exactly what she's worth
12-MONTH SISTERHOOD FOR WEDDING PHOTOGRAPHERS READY TO be well-paid AND WORKING ON THEIR TERMS
From the outside, you've made it. The bookings, the income, the Instagram that makes other photographers jealous. But inside? You're still that photographer who's afraid to charge what she's worth, still second-guessing decisions you should be making in seconds, not hours.
Michelle booked five weddings at her new pricing including one at the highest she's ever booked - $9k!
By the end of four months, I had raised my packages by about $2k and booked five weddings at my new pricing (including one at the highest I've ever booked - $9k!). Katelyn helped me work through my mindset about money in a thoughtful way, cheered me on as I took the next step, and guided me through how to talk about my new pricing in my marketing.
You're still getting inquiries (you go, girl!)—but you'd be lying if you said you weren't tired of your first instinct being "how can I make this more affordable for them?" instead of "are they right for me?" 💸
LET’S BE HONEST:
You wish you could politely RSVP “no” to another summer of 30+ weddings…
…BUT RIGHT NOW, YOUR BUSINESS LOOKS A LOT LIKE THIS:
You're proud and so grateful for what you've built. But you're tired of being too scared to take time off because what if everything falls apart without you? 😰
You spend more time researching what everyone else charges than tracking what you actually need to make this business profitable 📊
You're tired of feeling like you need to prove your worth with every single conversation instead of just being the obvious choice 🎯
You know exactly what changes would make your business easier, but you keep putting them off because "what if it doesn't work?" 🤷♀️
You're the photographer who bends over backwards for clients who clearly don't respect your expertise because losing a booking feels worse than losing your sanity 🤸♀️
Stop researching your worth and start commanding it.
Here's the good news. When you do, you'll stop:
Rewriting inquiry emails five times because you're scared they'll say no
Feeling like you need to prove your worth with every single conversation
Researching what other photographers charge before setting your own prices
Overthinking every email, every caption, every client interaction
Saying yes to projects that drain you because you're afraid to turn down money
Running your business from a place of fear and scarcity
and instead start...
Walking into every client conversation knowing they already want you.
Building a calendar so in-demand that YOU get to be selective.
Becoming the photographer who never questions her value again.
It's about claiming the authority you've already earned.
The shift from second-guessing to complete self-trust doesn't happen in isolation. It happens when you're surrounded by other photographers who understand exactly what you're going through, with guidance from someone who's made this exact transformation, and with systems that support your growth into the photographer you're meant to become.
For three years straight, I was stuck between $50-70K like I'd hit some invisible force field. Every year, same ceiling. I'd research what other photographers charged like I was studying for the SATs, then price myself "competitively" (aka lower, because rejection felt scarier than leaving money on the table). I was literally building my own prison without realizing it.
The breakthrough? I stopped pricing based on what others charged and started trusting what my work was worth. $70K to $120K in two years. Same photographer, same skills, different level of self-trust.
That's why I built a six-figure photography business while constantly second-guessing myself, undercharging, and saying yes to everything because I was afraid to trust my own judgment. I learned to run my business from expertise instead of anxiety...and that changed everything: my prices, my clients, my boundaries, and my bank account.
THIS ISN'T ABOUT CHANGING EVERYTHING
Welcome to
A 12-month transformational Mastermind for photographers ready to step into their complete authority.
APPLY FOR YOUR SPOT
Who You Become in Ascend
This isn't just about business strategy. Over 12 months, you transform from the photographer who:
❌ Googles what others charge before setting prices
✅ Into the photographer who knows her worth and prices accordingly
❌ Says yes to every inquiry out of fear
✅ Into the photographer who's selective because she's in demand
❌ Works every weekend during wedding season
✅ Into the photographer who books premium clients and takes time off guilt-free
❌ Feels like she's winging it despite success
✅ Into the photographer who leads her business with unshakeable authority
You don't just get business tools—you get a complete identity shift from scared to sought-after.
Is this you rn? Be honest...
✅ You've been photographing weddings for 3+ years and have a solid client base
✅ You're making good money but you still feel like you're "figuring it out" as you go
✅ You know you should raise your prices but you're terrified of client reactions
✅ You say yes to inquiries you should decline because you don't trust your judgment
✅ You spend way too much time researching what other photographers do instead of trusting your own instincts
✅ You have all the technical skills but still feel like you're proving yourself with every client
✅ You're ready to run your business from expertise instead of constant anxiety
If you're nodding along, you're exactly who this mastermind was created for. You don't need more photography tutorials or marketing hacks, you need to trust the expertise you've already built and step into your complete authority as a business owner.
Building Unshakeable Self-Trust
Uncover what's keeping you stuck and second-guessing every decision
Reframe the money stories that keep you undercharging and overthinking
Define what confident leadership looks like for YOUR business
Stop second-guessing every decision and start trusting your expertise like the professional you are.
Here's what you'll learn:
So let's break it down
go back
go forth
Mastering Confident Pricing
Understand the psychology behind pricing that feels good to you AND your clients
Create a strategy to raise your rates without panic or apology
Build long-term income strategies that don't depend on more bookings
Charge what you're worth without anxiety, apology, or endless research about what others are doing.
Here's what you'll learn:
So let's break it down
go back
go forth
Streamlined Systems
Design workflows that eliminate daily decision fatigue
Build automations that save hours while still feeling personal
Set up financial tracking so you always know where your business stands
Create workflows that eliminate decision fatigue so you can focus on what you do best.
Here's what you'll learn:
So let's break it down
go back
go forth
Creating Magnetic Marketing
Develop content that positions you as the obvious choice
Learn to pitch and collaborate from confidence, not desperation
Build sustainable marketing systems that don't require constant content creation
Position yourself as the obvious choice without feeling sleazy or desperate.
Here's what you'll learn:
So let's break it down
go back
go forth
Optimizing Your Client Experience
Design a seamless client journey that's easy for you to manage
Create strategic upsells that increase revenue and improve experience
Update your messaging so dream clients instantly recognize your value
Design a seamless journey that wows clients while making your life easier.
Here's what you'll learn:
So let's break it down
go back
go forth
Perfecting Your Workflow
Streamline your editing process to cut post-wedding time in half
Curate a portfolio that attracts exactly the clients you want
Develop systems for consistent delivery and client communication
Cut your editing time in half and create systems that support consistent delivery
Here's what you'll learn:
So let's break it down
go back
go forth
This isn’t basic business advice from someone who’s never carried 20 pounds of gear through back-to-back wedding seasons or wrapped a 12-hour day with sore feet and a full memory card.
It's guidance from someone (me, hiii! 👋🏻) who GETS IT. Who's built a six-figure photography business while constantly second-guessing myself, undercharging, and saying yes to everything because I was afraid to trust my own judgment. I learned to run my business from confidence instead of fear...and that changed everything: my prices, my clients, my boundaries, and my bank account. And I'd love to help you do the same.
HERE’S WHAT MAKES ASCEND SO DIFFERENT FROM ANY OTHER MASTERMIND:
If you're tired of running your business from fear instead of authority, this exclusive transformation is your next step.
This isn't an open enrollment. Ascend is by application only.
Simply fill out the exclusive application below and we'll start a private conversation to explore your transformation goals and determine if you're the right fit for this intentional group.
You could be the photographer who quotes premium rates without flinching, turns down misaligned clients without guilt, and runs her business from unshakeable authority instead of constant anxiety.
Your transformation into the photographer you're meant to be starts here.
Success that requires constant self-doubt isn't the success you want. ✌
THIS IS FOR ME
After a decade behind the lens, Katie’s bookings were solid, but her systems were…a mess. She has since streamlined her backend, revamped her offers, and hit her highest revenue year ever with more freedom and clarity than she thought was possible.
Everyone told her she couldn’t grow a business in a small rural town. LOL. Now she’s fully booked and proving them all wrong, with a camera she picked up right before joining Ascend.
Two different success stories, same mastermind
COINCIDENCE? I THINK NOT 😉
Katie had her highest revenue year yet
Jessica went from newbie to new go-to
Lifetime Access to the Course Hub with 12+ hours of trainings, tools, and templates
The Vault
3 Group Coaching Calls per month including Hot Seat Coaching each MONTH, where you can bring your questions and leave with action steps
Weekly Calls
Our private online community is the place for voice-note convos, check-ins, and ongoing accountability in Ascend
Slack Group
Six 1:1 Strategy Sessions for personalized support around whatever’s keeping you stuck
1:1 Support
Guest Educator Recordings to expand your skills and spark new ideas
Guest Experts
Monthly content prompts and captions so you can show up consistently without overthinking
Content Guides
WHAT'S INCLUDED | WHAT'S INCLUDED | WHAT'S INCLUDED | WHAT'S INCLUDED | WHAT'S INCLUDED | WHAT'S INCLUDED
“After just one call, I sent out my new pricing and booked two weddings that same week. Fast forward to this year, I made over $96k and already have $74k on the books for 2026!”
“I joined Ascend feeling totally stuck. I was afraid to raise my prices, unsure of what I really wanted next, and tired of going in circles alone. Katelyn helped me rewrite my offers, shift my mindset, and make bold moves I’d been putting off for years. The community, the clarity, the momentum—this experience has changed everything for me.”
—Lauren
Finally, a space to ask the hyper-specific, unGoogleable questions you’ve been searching for, like…
Here's Why the weekly coaching calls work:
During our weekly 60-minute calls, you’ll get hot-seat coaching, personalized strategies, and honest feedback from yours truly and a community of peeps who get your business and your brain.
"Can someone look at this pricing email and help me make it sound even more confident?"
"What's the best way to respond when they ask if I have any 'budget options'?"
"How do I communicate my value so clearly that clients never question my prices?"
"What do I say when they ask for a discount that shows I'm worth every penny?"
"How do I position myself so premium clients seek me out instead of me chasing them?"
"Can you help me rewrite this inquiry response to sound more authoritative?"
"What's the secret to pricing conversations that feel exciting instead of scary?"
"How do I turn 'you're expensive' into 'you're exactly what we want'?"
I'm In!
Whether you’re untangling your offers, navigating a tricky client convo, or brainstorming the next version of your business, this is where your problems get solved.
“The calls were incredibly valuable. I always left that time with clear answers, inspiration, and renewed direction. Also, being able to reach out via Slack so easily was a game-changer. That kind of accessibility made all the difference!”
DID YOU THINK I’D STOP THERE? HOW’S ABOUT BONUSES WORTH OVER $2100 SOUND?
The Complete Booking Pack ($538 value)
Months of Done-For-You Content ($470 value)
a 90- minute onboarding call to go deep into the innerworkings of your business and your mind.
From your pricing, to your mindset and systems, understanding more about your business will only improve your experience inside Ascend. I'll ask you about what your goals are, where you see your business going, and what paths you want to take to get there.
The Intentional Client Experience Map (so you know exactly how to wow your clients)
My actual inquiry response email and workflow templates
The Blogging Workflow Guide (because SEO shouldn't be scary)
Values-Based Messaging Masterclass (to help you stand out in a sea of "authentic moments")
Because you've got better things to do than stare at a blank Instagram caption box.
Instagram captions that attract dream clients (no more content block!)
and
newsletter templates that keep your email list engaged and excited.
Join now and unlock the exclusive “Jumpstart” bundle so you can take immediate action:
BONUS 1:1 biz overview
phone call ($1097 VALUE)
It's Time To Step Into Your Authority As A Business Owner ✨
The portal to your confident leadership transformation is officially open. Inside, you'll get all of the support, strategy, and space you'll ever need to stop second-guessing yourself and build unshakeable confidence in your expertise. And I can't wait to see you inside!
READY TO START TRUSTING YOURSELF?
join ascend
12 payments of
$555
+ Most Popular
pay in full
$6,000
+ Bonus 1:1 Call with Katelyn
LET’S BUILD SELF-TRUST
You’re on the *brink* of building a wildly fulfilling business
AND I’VE GOT THE RECEIPTS TO PROVE IT 🔮
Every pricing decision felt scary.
Every client conversation felt like I was trying to prove my worth.
And slowly, my confidence started to erode despite all the external success.
But I didn't want to burn it all down. I just wanted to trust myself again and to build something that felt as confident as it looked from the outside.
Hi, I'm Kate, and I know what it's like to have a successful business but still feel like you're winging it.
MEET YOUR VISION-CASTER, MINDSET GUIDE, AND CREATIVE MENTOR
These days? I spend my time coaching photographers like you, only booking the weddings I want to take, travelling (impromptu trips to Puerto Rico and Ireland, anyone?), and saying yes to creative ideas that light me up. Like… launching offers from Airbnb patios or making pottery on a Saturday morning just because it’s fun.
So, I stopped following random advice from Instagram, started trusting myself, and rebuilt a business that lights me the fck up (again).
So, if you're tired of second-guessing yourself and ready to trust your expertise...if you want to charge what you're worth and lead with confidence instead of anxiety, you're in the right place. Let's build that unshakeable self-trust together!
My business didn't just survive the uncomfortable growth of building confidence. It thrived beyond what I thought was possible:
Say less, sign me up
featured in:
More importantly, it’s the same framework I’ve used to help dozens of photographers build unshakeable confidence in their businesses
With that said…If, within the first 30 days, you’ve shown up to the calls, completed the assignments, and still feel Ascend isn’t the right fit, you may be eligible for a credit toward 1:1 coaching. Any refunds are at my discretion.
When you join Ascend, you're getting the exact framework I used to transform my wedding photography business from constant second-guessing into confident leadership that feels as solid as it looks.
(But for the record, no one’s ever asked for a refund.)
From my good friend and ascend member, Jessica
“My business simply would not be the same without this program. I seriously cannot recommend Ascend enough!!”
Since signing up, I have booked weddings at higher rates and can see clear growth within my business. I know the tools Katelyn has provided me with will help continue growing my business long after our 6 months together.
“Is the Ascend Mastermind right for me?
✔ You're running an established photography business but feeling like you're still figuring it out as you go
✔ You know you're undercharging but you're scared to raise your prices
✔ You're tired of saying yes to everything because you don't trust your judgment about what to decline
✔ You want to make confident business decisions without spiraling or seeking constant validation
✔ You're ready to step into your authority as a business owner, not just a service provider
✔ You want practical systems and strategies, not just mindset pep talks
CALL ME VALIDATED. LET’S DO THIS!
YOU TELL ME, FRIEND! WHICH SOUNDS MORE LIKE YOU?
We’re a magical combination if…
✘ You want to completely pivot your business or discover a new creative passion
✘ You're looking for a quick fix or magic bullet instead of sustainable confidence building
✘ You're not willing to examine the fears and stories that keep you playing small
✘ You want to stay in your comfort zone instead of stepping into business leadership
✘ You're not ready to invest in both the practical and psychological sides of business growth
We’re probably not a good fit if…
Plan for 2-3 hours per week including our calls. But here's the thing: this work will save you countless hours of overthinking, researching, and second-guessing decisions.
What if I don't have time for another program?
FAQS
Group calls are 60-90 minutes, held monthly at consistent times with replays available. 1:1 calls are 60 minutes each and can be scheduled as needed.
How much time do the calls require?
This isn't about finding yourself creatively—it's about trusting yourself professionally. You don't need passion, you need confidence in your expertise.
Will this help me find my creative passion?
The photographers who see the biggest transformations show up consistently, implement what they learn, and are willing to step into their authority even when it feels uncomfortable. They trust the process and give themselves permission to change.
What makes photographers see success?
Success without confidence leaves you constantly worried it could all disappear. We'll take what's working and make it feel as solid as it looks on paper.
I'm already successful. Do I really need this?
This focuses on building genuine business confidence, not just tactics. We work on both the practical systems AND the psychological barriers that keep you playing small.
What makes this different from other business programs?
JUST SIX MONTHS FROM NOW…
Ready to stop second-guessing yourself and start commanding what you're worth?
You could be halfway through your most creatively fulfilling season yet. Let's build that unshakeable authority together.
APPLY FOR ASCEND
Simply head to the link and fill out the interest form, and we’ll start a no-pressure chat to explore your goals and see if Ascend is the right next move for you. Can’t wait to hear from you! ✨
After four months, I had raised my packages by about $2k and booked five weddings at my new pricing (including one at the highest I've ever booked - $9k!).
Katelyn helped me work through my mindset about money in a thoughtful way, cheered me on as I took the next step, and guided me through how to talk about my new pricing in my marketing. I can't recommend her coaching enough for anyone looking to work on a specific area of their business!
I'm thrilled you're interested in joining the Ascend mastermind! Before we dive in, I'd love to learn more about you and your photography journey.
The next few questions will help me understand where you are now and where you dream of going - this way, I can make sure Ascend is perfectly aligned with your goals and vision. Don't worry - filling out this form isn't a commitment! It's simply opening the door for us to have a meaningful conversation about your business dreams and explore if Ascend is the right next step in your journey.
Take your time with these questions (about 5 minutes), and please be as detailed as you feel comfortable being. I read every single response personally!
Ready to share your story with me? Let's begin...
