Every idea feels life-changing for 72 hours and then you scare yourself out of it
- Your Notes app looks like a graveyard of alternate lives.
- You keep mentally rebranding your entire existence while unloading the dishwasher.
- You have Google Docs with titles like “new direction maybe???”
- You keep almost posting something vulnerable and then deciding it’s cringe.
- You’re exhausted from being self-aware but still not moving.
You do not need another course.
You do not need another freebie.
You do not need more information.
Left to your own devices, you'll think about this for another year. You need someone in this with you.
Six months from now, you'll either have started, or you'll still be thinking about starting.
That’s what Press Start is for.
By the end of the 10 days, you will:
- know which idea to focus on
- have language for what you actually want
- stop building around an old version of yourself
- make a real first move before the quest ends
how the quest works
10 days. Five quests. One direction you actually feel good about.
Press Start is the part where you stop thinking about her and start being her.
Kickoff Call
A 60-minute 1:1 call where we figure out what you're bringing into this quest, which idea has the most pull, and what you want to walk away with.
The Five Quests
Five quests dropped across the 10 days at a pace that gives you room to actually sit with things. You write the responses in your Notion doc and I read it and leave comments in the margins within 24 hours. Midway through I send a Loom bringing together what I'm seeing in your character so far.
Closing Call
A 30-minute send-off call where we finish your idea map, finalize your direction, and make the first move while we're still on the call. You'll leave this call with messaging for your new idea, a plan on where it goes, and how to be the person who holds it.
Day 1
Days 2–9 ⚔️🔥
Day 10
how the quest works
10 days. Five quests. One direction you actually feel good about.
Press Start is the part where you stop thinking about her and start being her.
Kickoff Call
A 60-minute 1:1 call where we figure out what you're bringing into this quest, which idea has the most pull, and what you want to walk away with.
The Five Quests
Five quests dropped across the 10 days at a pace that gives you room to actually sit with things. You write the responses in your Notion doc and I read it and leave comments in the margins within 24 hours. Midway through I send a Loom bringing together what I'm seeing in your character so far.
Closing Call
A 30-minute send-off call where we finish your idea map, finalize your direction, and make the first move while we're still on the call. You'll leave this call with messaging for your new idea, a plan on where it goes, and how to be the person who holds it.
Day 1
Days 2–9 ⚔️🔥
Day 10
The Protagonist
Who you are now. What you want now. Not the you of three years ago who yeah is still booking clients but really isn't happy about it.
Quest One
The Five Quests
Backstory + Lore
The weird paths, unfinished obsessions, side quests, jobs, hobbies, and experiences you keep dismissing as random. Where we figure out what threads have actually been following you the whole time.
Quest Two
The Skill Tree
The things you’re naturally good at that you keep overlooking because they come so easily to you. Patterns, strengths, instincts, and ways of thinking that you're not counting yet.
QUEST THREE
You as the Main Character
How you actually function best creatively, emotionally, and practically instead of forcing yourself into routines, systems, and business models that make you miserable.
qUEST FOUR
Your Personalized Map
The idea with real pull, the direction that keeps resurfacing, and the first move that turns this from “something you’ve been thinking about” into something with legs.
qUEST FIVE
Here to help you build the version of your life you keep almost starting
For almost two years, I hovered. I opened tabs about pivoting at 11pm. I started drafts of an announcement I wouldn't post for another year. I told everyone I was "thinking about adding a new offer." I wasn't. I was rewriting my whole life.
What finally got me unstuck wasn't another framework or a different coach. I started writing about myself like a character in a book...literally in third person. Once I could see her clearly in what she wanted, what she'd never do, what she'd burn it all down for, moving became possible.
That's what Press Start is. The method I wish someone had handed me in 2022, so I made it for you!
Hey, I'm Katelyn
I started my photography business in 2014, and I really loved it.
The people, the stories, making something beautiful out of someone's most important day, it lit me up! I made six figures year after year, got published in big magazines, had some really incredible experiences. And then... I burned out.
So I did what you do when you want to feel something again. I pivoted. I became a photography business coach. Tried human design. Tried astrology readings. Tried money coaching.
(Narrator voice: spoiler, that didn't last.) I flung myself in every direction except the one that scared me, which was admitting I didn't know what I wanted anymore. I just knew it wasn't what I was doing.
Frequently Asked Questions
Any of them. A business pivot, a creative project, a new offer, a direction you keep spiraling around. If it lives rent-free in your head and you haven't done anything about it yet, that's the one.
Then this is especially for you. You don't need to arrive with the idea named. You come in with the pull — the thing you keep almost saying out loud, the direction you can't stop thinking about, and the quests are where it takes shape. Most people don't know which idea is the idea when they start. By Quest 3, they do.
About 5–7 hours across 10 days. Two calls, plus writing time for each quest. The pace is spacious on purpose, because real exploring needs time enough to slow down and take it in.
Not exactly. I'm not here to fix your mindset, build your strategy, or tell you what to do with your life. I'm here to read your writing, ask the questions you might not have thought of, and reflect your character back at you. Think of me as the editor of the story that's about you not the author of it. You're the author.
Not even a little. The structure borrows from how characters and worlds get built in games and stories, because it works outside the game too. You'll get it immediately. Promise.
We can flex within reason. If you need to push a call by a day or two, just let me know. If something major comes up, we'll find your spot in a future round. The container itself is supposed to be short, and I won't drag it out indefinitely, because that's how women stay stuck.
Real, written, tangible things. The named idea. The first move (already in motion, before the closing call ends). Language for what you actually want now. A character creation doc full of writing that's yours forever. What you won't walk out with: a full business plan, a launch strategy, or a five-year roadmap. Press Start is the first move, not the whole journey.
The funny thing is, you're not going to feel ready. That's kind of the whole reason this exists. Ready is what happens after you start, not before. If you're waiting for the feeling, it's not coming. We're going to skip that part.
Because of the personal nature of this container, refunds aren't available once we've done the kickoff call. Read the page, trust your gut, and only press start when you're actually ready. (If something genuinely catastrophic comes up before we kick off, just talk to me.)
